Abraham Maslow was a game changing physiologist who created or some would say discovered the Maslow’s Hierarchy of Needs.
Maslow’s hierarchy of needs is one of the most important theories off all time in relation
to the world of advertising.
He believed that people are motivated by subconscious wants and needs.
Maslow explains if you figure out someone’s wants and needs you have a greater chance at gaining their attention and potentially using your product or service.
To approach advertising in psychological way was game changing to the industry. These approaches only snow balled from this point on as the industry became much larger.
Many people adopted this theory and have even put their own spin on it.
To understand the Maslow’s Hierarchy of Needs is the upmost importance if you want to do anything in Adverting, Marketing and Social Media
– Come back everyday for new Advertising information!